Just a refrigerator?

“Today’s consumers want more than just a refrigerator – they want whole walls transformed into elegant, practical, brilliantly integrated refrigeration facilities.” This statement was published in a Miele advertisement in INDESIGN magazine, issue 39 2009, along with an image of a wall of Miele “refrigeration facilities”. To be fair, I like Miele appliances, however I couldn’t help but reflect that I have never had a client request this. I have had clients who require serious amounts of refrigerated space, but not a whole wall of it. More often I find people wanting to fit a whole kitchen into the space of this one wall, much as per the image above (image from www.miele.com.au).